Designed to lift loose undercoat without pulling on the healthy coat.
A better grooming ritual.
Lift the undercoat.
Keep the coat they love.
Double-coated dogs and cats shed an undercoat that ordinary brushes glide straight over. The Undercoat Rake lifts it — gently, at the source.
Made for double coats
Dogs & cats
Plastic-free packaging
30-day promise
Effortless undercoat removal
Reduces shedding. Gentle on skin. Dogs and cats.
Remove loose hair, reduce shedding, and keep your pet's coat healthy — in a few calm minutes, twice a week.
Before and after a single session — loose undercoat lifted, topcoat untouched.
The object
One tool, made properly.
A single, considered tool for double-coated dogs and cats. Matte black body, white COAT RITUAL wordmark, and a weighted handle that turns de-shedding into a calm, repeatable ritual.
Less loose fur. A healthier-looking coat. A happier grooming routine.
Add to your ritual
€39.90
01
Lifts the loose undercoat
Rounded teeth glide beneath the topcoat to release dead hair that a standard brush leaves behind.
02
Gentle by design
Polished tips and a measured tooth spacing mean no scraping, no pulling on the healthy coat.
03
Less fur at home
Collect shedding at the source instead of on your sofa, your car seats and your clothes.
04
Built to be kept
One weighted, matte-black tool designed to sit out on a shelf — not to be replaced next season.
Why COAT RITUAL
There are cheaper rakes. This isn't one of them.
Marketplaces are full of near-identical tools with rough teeth and hollow handles. We chose to make one product, hold it to a higher standard, and keep it.
Considered materials
A weighted core, a soft-touch matte finish and hand-checked teeth. It feels like an object, not a promotion.
Kind to skin
Every tip is rounded and polished before assembly, so contact stays comfortable even on thinner coats.
A ritual, not a gadget
Delivered in protective packaging with a short grooming guide — three minutes, twice a week, done well.
One product, refined
We don't publish a catalogue of near-identical tools. We make one, and we keep improving it.
Dogs & cats
One ritual, two species.
The same tool, adapted by touch: longer strokes for a dense dog coat, shorter and lighter for a cat.
For dogs
For double coats that blow out seasonally. Work in sections — flanks, then hindquarters, then chest — keeping strokes light and following the coat.
For cats
For medium and long-haired cats. Two minutes is plenty. Finish before they ask you to — it keeps the next session easy.
A simple grooming ritual for a cleaner-looking coat and less loose fur around your home.
From the ritual
What owners tell us.
“Our Malamute used to leave drifts of fur in the hallway. Ten minutes twice a week and the house genuinely feels different.”
Elena R.
Alaskan Malamute · Verified purchase
“It feels like a piece of design rather than a pet-shop tool. It lives on the shelf in the hallway instead of in a drawer.”
Marcus D.
Two Border Collies
“My cat has never tolerated brushing. This is the first thing she leans into rather than walks away from.”
Sofia L.
Long-haired domestic cat
“The coat looks brighter and lies flatter after a session. It has become the calmest ten minutes of our evening.”
Jonas W.
German Shepherd
Undercoat Rake · €39.90
A better grooming ritual.
One tool. Three minutes. A noticeably calmer coat — and a noticeably cleaner home.
Tracked delivery · 30-day satisfaction promise